Social media site is where individuals share their huge life occasions and also updates, in order to maintain friends and family educated, and also commemorate major milestones, modifications, etc.
However what life events are people more than likely to share in each application?
The group from Confused.com recently carried out a broader research of life patterns, which likewise took a look at the most preferred life event posts on Instagram as well as TikTok, based on hashtag use, which could supply some beneficial context for your content preparation, and also how to connect with the appropriate target markets in each application.
To begin with, on Instagram– right here are the top ten most common life occasions within Instagram posts:
Those are all relatively sensible, with the bulk being commemorative events– though the variance in blog post volume for each and every is worth noting.
Based upon this, a brand name could intend to consider marketing to brand-new residence customers in the app, or article about brand-new hires, or make it a larger emphasis for projects based around these essential life occasions.
On TikTok, the top 10 listing is similar, with some minor differences.
‘Separation’ is a lot higher on TikTok (coming it at 11th on the checklist on IG), while ‘Marriage’ is not as high (23rd on TT). Uncertain what that suggests– I would at first end that TikTok’s more youthful target market would cause much less conversation of marital relationship, yet splitting up is a vital emphasis (as is separation) so …
Perhaps separated individuals are more probable to jump onto TikTok to locate a brand-new partner.
‘Gender reveal’ is additionally a bigger concentrate on TikTok (13th on IG), while ‘Fatality’ and ‘Funeral service’ both make the leading 10.
Several of these patterns would certainly relate to the difference in target market demographics, but it interests note the differences, as well as how significant each topic is throughout the two applications.
Certainly, generally, this research study doesn’t expose much that you really did not currently know– both apps are made use of for congratulatory blog posts and also major news, that includes every one of the large life turning points and also shifts.
However it interests compare the popularity of each, and to consider just how that could connect to your advertising and marketing and outreach, according to usage.